Cheap Domain and Web Hosting

November 22, 2008

Supporting Application to Chrome

Even new comers, The internet users which use Chrome as an alternative browser is quite high. Many developer has make a various application to support it . Here are some applications that might increase your surfing activity with Chrome:

1. Browsing Without Ads
One of the things that disrupt the browsing is the emergence of the ad. If the ad is the form of pop-ups, then the Opera browser can easily handle it.

But when the ad is an image or banner it will be quite difficult to manage it. In the Firefox to block the extension which can be use to block ads known as AdBlock Plus. This extension is quite popular, because of their ability to block the ads eruption.
In Chrome, we can do it with the help of Privoxy. Privoxy is a non-caching web proxy that has both the ability to filter cookies, ads, banners, waste and other internet. Privoxy using the database of Internet Junkbuster. Privoxy can be downloaded from the http://tinyurl.com/4xpsdb with the file size of 428KB.

2. Portable Chrome
It seems that almost applications has available in portable version currently, But in fact not all portable applications from its official developer. Many applications comes from an individual development and Portable Chrome is one example of it which was developed by a German blogger. Portable Chrome can be downloadable from http://tinyurl.com/3t2fo8 with the file size of 11.3 MB.

3. User Profile Manager
Unlike Firefox, Chrome does not have a user profile. That means, one setting will be used by anyone using Chrome in the same computer. To create a profile, card-up to the backup merestore profile in Chrome, we need a freeware called Google Chrome Backup, which can be downloaded from www.parhelia-tools.com/products/gcb/googlechrome.aspx with the file size of 443KB. Google Chrome Backup requires. NET Framework 2.0 to run it

4. From A firefox to Chrome
If you are a Firefox lover use can use Chrome to handle your Gmail and web application by using Google Chrome extension. This extension can be downloaded from http://img.labnol.org/files/open-in-google-chrome.xpi size 7,49 KB

November 12, 2008

Web Hosting Companies

With thousands of web hosting companies in the market it can be difficult if not impossible to know which web site hosting companies truly provide an excellent hosting solution at an excellent price. When you have an established domain name with a good web hosting company, you can get reports on your traffic and which of your pages your customers are visiting most often, as well as many other statistics.

Your web host will charge you a fee for monthly service that ranges from $10 or $20 to the more expensive $50.00 per month. Plan to pay between $300 and $500 per year to your web host.

Always avoid free or very inexpensive web hosting services, because you may experience bouts of server downtimes and you are likely to have significant limitations in storage, number of email addresses, FTP upload etc.

Be sure your web host can accommodate e-commerce and storefronts, wireless capability, bogs, forums, chats, online interactive helps and anything else you want to add onto your site....

Estimate what your growth needs are and ensure that this web host can serve you as you grow. The last thing you want to do is change host mid way unless you absolutely have to do so.

Check your bandwidth capability to be sure that, if your website traffic grows rapidly, your customers will not have to wait to download or view information. Three things to look for in a web hosting company are:

1. Excellent Customer Support: Your hosting provider should be there for you 24/7 and give you instant access to the technicians you need to solve your problem. Ask them how long it takes for them to typically respond to your problem. A good test is to call them in the mid night to check if you get to a live, level 3 support.

2. A Sound Infrastructure: Check whether they offer a multi-homed network powered by multiple bandwidth providers to ensure redundancy. Some offer a 100%guarantee on its network availability or network uptime.

3. Financial Stability: If you're running very critical operations, you can't afford to be with a hosting company that may not be in business in a few months.

November 07, 2008

Website as Storefronts

A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features:

• You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method.
• You must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your website, specialized softwares are available for purchase...

• Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.
• Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.
• You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.
• Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.
• If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.

• Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.
• Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.
• If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site

How to Get Repeat Web Traffic

Here are the tips to get repeat a web traffic:

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.....

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

Keyword Research Tools

One need to choose those keywords that are frequently searched for and which is in high demand, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword research tools that can help you find them.

Apart from the Wordtracker which was already discussed in an other article, we have some more equally important research tools like the Overture, Google AdWords Keyword and Guidebeam.

Overture's http://inventory.overture.com/d/searchinventory/suggestion/ keyword suggestion tool is free and much quicker to use than Wordtracker. It works more like the Wordtracker but doesn't tell you how many websites are targeting each keyword phrase.

For example if you type ‘Computer’, the Overture search suggestion tool will tell you that during the last month the word ‘Computer’ was searched, say for example 459550 times at Overture.Com. Similarly 'computer game' was searched 302210 times. Also, given one word it will tell you all relevant combinations of that word, which are based on actual searches done by people. If the word you keyed in is not a common search term then you will not get any results. It means that very few people have actually searched for that word during the last month....

Even Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Features of this tool include,
• Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position.
• Easy keyword manipulation where you can select a few keywords here and there or add them all at once.
• Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page.
• More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.

Guidebeam http://www.guidebeam.com/ is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers generated against each phrase are Guidebeam's estimation of how relevant that phrase is.

These softwares are useful for researching how people search the web and then optimizing your own web pages so that more people find your web site.

November 06, 2008

Features In Your Web Site

The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy.

The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information.

Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money.

Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices....

Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site.

Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

Search Engines Work

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site.

A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed.....

It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

October 28, 2008

Tutorial cPanel - .htaccess: part 2

The Apache servers are usually equipped with a number of configuration tools designed to help clients effectively administer their website. Few of these tools have the purpose and functionality of the .htaccess file, another handy feature found with the cPanel control panel. Though small, this file is quite powerful when put into action, giving users the ability to override the default settings of their hosting provider’s server.

Htaccess is merely a simple ASCII text file, yet it can be extended to perform many different functions. Some of its capabilities include password protecting the directories of your site, to preventing intrusion from malicious hackers and redirecting visitors to different locations on the web. In this article we will cover its unique ability to block IP addresses and specific domains.

Hide the .htaccess
The web contains a great number of sites hosting interactive member forums and blogs. These sites are often targeted by several spammers and malicious hackers. Website owners have been trying to come up with a solution to this issue for years with few results. However, the .htaccess file is a tool with the power to limit this intrusive activity and give you a bit of privacy by keeping out those IP addresses and domains causing all the ruckus.

.htaccess vs. IP Deny Manager

Although .htaccess files can be easily activated from within the cPanel, choosing whether to use them or not is a difficult call. This is a sensitive file with a lot of power, meaning it could inadvertently shut down your site or negatively impact the provider’s server when used incorrectly. For this reason, the IP Deny Manager may be a better solution, another feature of the cPanel which functions similar to .htaccess.

Just like the .htaccess file, the IP Deny Manager can be used to block IP addresses and domains from accessing your website. If there is a particular IP address or domain you wish to deny access, it can be done easily from the control panel by following these directions:

• log into the cPanel account
• locate the “site management” tab and click on “IP Deny Manager”
• find the “Add IP Deny” field and type in the address you wish to block
• click the “Add” tab

This activates the IP Deny Manager and keeps the internet intruders from harassing you. The only way they can gain access to the site is if you lift the ban. This can also be done using the .htaccess file or by simply selecting the IP from a drop-down box in the IP Deny Manager utility.

Both .htaccess and the IP Deny Manager are great solutions for protecting your website against unscrupulous characters. It can prevent data from being stolen and the spamming of your interactive features. Although .htaccess works well, the IP Deny Manager is the recommended choice as it will have no negative effects on your site or the provider’s server. If would like to try the .htaccess file, be sure to inquire within your web hosting and find out about their regulations before carrying on.

Windows Hosting: More About it

We know that the word 'Windows' indicates the Microsoft-branded OS so it has become the standard for use in both home and business environments. For many, it is the only system we know. Aside from being an end-user platform, Windows is also prevalent in web hosting and has quickly become a preferred option for many.

Windows introduced a number of web developing tools that have gained momentum and become standards in the industry, making it an attractive setting for creating websites.

IIS
IIS (Internet Information Server) is the base technology behind modern Windows hosting. IIS is a group of internet servers which includes both an HTTP (Hypertext Transfer Protocol) server and an FTP (File Transfer Protocol) server.

It has additional capabilities to support Windows NT and 2000 server operating systems. IIS consists of numerous programs designed for creating and administering websites with solid support for database management. Of course, IIS is tightly integrated with Windows NT and 2000 servers which results in the more efficient serving of web pages.

Hosting with Windows
Even if you run the Linux operating system on your computer, you can still choose to host your site on a Windows server. However, if you plan to implement Microsoft technologies such ASP and FrontPage, a Windows operating system is recommended. The same holds true for Windows databases such as Microsoft Access and MSSQL. While adjustments can be made to suit both environments, this is something that can prove to be time consuming and expensive.

Aside from it’s own technologies such as ASP and ASP.NET, Windows hosting supports a number of other scripts as well. CGI scripts and PHP can also be used to enhance the presence and functionality of your site. There are also a number of programs and object-oriented code that can be implemented into Windows hosting. The price for these components range from free to rather expensive. The good thing as that several developers cater to the Windows environment and offer affordable products and services.

Finding a Provider
Web-based hosting should come with solid support by a trained staff capable of handling all the issues that may arise on the server. You can actually look for these credentials as a company may have acceptable certifications from the MCSA (Microsoft Certified Systems Administrator) or the MCSE.

The MSCA provides certification from an administrative aspect, cover areas such as the management of complex computing environments. MCSE certification covers the planning, development and implementation of Windows server solutions and infrastructures.

When searching for a Windows provider, your main concern should be the foundation of the company itself, not the Microsoft product. You need to conduct research and find a reliable business who is likely to provide quality service over a great length of time. The web hosting business is a prominent industry and many companies fail and crumble every year. As with any hosting platform, you should find out about their customer support and security, their method of connecting to the internet, uptime and features. All of these elements are crucial to the establishment of your website.

September 11, 2008

Tips in DeterminingThe Best Domain Names

In this article we are going to look at the thought process you should go thru to choose your domain name.
First of all let's define what a domain name is.

A unique name that represents each computer on the Internet. (Some machines do have more than one domain name.) The DNS converts the domain name requested by an Internet user into an IP address.

The Domain Name System (DNS) helps users to find their way around the Internet. Every computer on the Internet has a unique address - just like a telephone number - which is a rather complicated string of numbers. It is called its "IP address" (IP stands for "Internet Protocol").

it is hard to remember everyone's IP address. The DNS makes it easier by allowing a familiar string of letters (the "domain name") to be used instead of the arcane IP address. So instead of typing 64.65.51.245 , you can type www.team-schuman.com. It is a "mnemonic" device that makes addresses easier to remember.

So what makes the best internet domain name?

First of all don't pick a name that has nothing to do with your Web site. If you are selling flowers don't pick a name like apples.com. Picking an oddball name makes no sense and it will just confuse your audience.

Don't make your new domain name too long. The longer it is the harder it becomes to remember. Can you remember yourrose.com or look at yourrosewebsite.com?

Short names are not the way to go either. It is to your benefit to try and buy a domain name that has a few keywords that relate to the topic of you Web site when possible.

Keyword placement when choosing your domain name is helpful as your site develops a higher placement with the search engines. Having the name jonathan.com will do better with a search engine than johnsite.com. With johnrose.com you know I have a flower website where with johnsite.com you don't know what kind of Web site I have.

When registering your domain name in some cases you will need to determine if you want to use hyphens in the name itself. Personally I have found this to be a great way to get a domain name that otherwise my not be available. The domain name yourrose.com might already be taken whereas the name your-rose.com might be available.

Everything I have read says try to get a .com domain name first before going to a .net or .org etc. As more and more domain names are taken this becomes harder to do and I think you are better off getting a keyword rich domain name like your-rose.org than you are to buy a .com domain name like sepultura.com.
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How to Protect Domain Names

Domain Dispute is no longer news unless a Madonna or Julia Roberts type of celebrity gets involved. However, greater now than ever is the risk for domain registrants to lose their domain names when they get involved in a domain dispute. The risk is originated from the Uniform Dispute Resolution Policy (the Policy) approved by ICANN and the Anticybersquatting Consumer Protection Act (ACPA) passed by U.S. Congress. The direct risk comes from reverse domain hijackers, biased panelists, and the unprepared registrants themselves...

innocent registrants are prone to ignoring measures to protect their domain names. They tend to think they are safe and would win even if some party would complain to WIPO-the worst arbitration organization for innocent registrants. Thus, they often do not take steps to protect their domain names. As a consequence, they are likely to lose their domain name(s) in a domain dispute. Preparation both BEFORE and AFTER you receive a complaint is equally important. Generic domain names are no exception. Net-firms.com (usid.com received a complaint from netfirms.com) and netlearning.com (the registrant received a complaint from NetLearning, Inc.) are just two examples proving how easy it is for a common word domain name to get hijacked.

The following suggestions may be useful when preparing yourself for a potential battle for your domain name(s).

1. Make sure your domain record. It including the ownership and administrative contact information, is complete, correct, and current. If it is incorrect, the panelists will take it as evidence against you. Therefore, check your domain record often to see if any change is made without your authorization.

2. Write down your idea or business plan about what you would use your domain for and get it notarized.

3. Register your domain name, i.e., yourdomainname.com, as a trademark with the trademark authority in your country. If you registered your domain name as a trademark successfully, it is to your advantage. Once you establish your rights to your domain name(s), your domain name is entitled to legal protection even if it is stolen.

4. If you start up a business, register and or use your domain name as your business name, if possible. Use your domain name with the TM sign on your letterhead, envelope, business card, or wherever possible. When you design your web site, make sure to put the TM sign with your domain name. Print a copy and have it notarized by a local Notary Public. If your site is designed by others, make sure to get a certificate that shows your domain name on it.

5. When you do advertising, make sure your domain name shows up in the ad. If you do online advertising, even with goto.com, print a copy of your link ad that is properly dated. Keep a copy of that ad and all communications between you and your ad service provider as evidence.

6) If you are not planning to use your domain name in the near future, register it as an intent-to-use trademark with your trademark authority. For coveted domain names, i.e., mostly single worded and popular, yet generic names, you may not be able to get them registered as a trademark. For those domain names, use them as soon as possible for any legitimate purpose, such as for business, non-profit, or even a personal or fun activity.

7. Use a fee-based web hosting service that would enhance the impression of seriousness of your business. Free web hosting is costly because it will harm your business in various ways.

8. Never merely put simple links on the pages and never link your domain to porn sites. By doing so, you will be doomed if you come across some self-authorized or puritan panelists.

9. Do not sell it until you establish your rights to it. When you receive any offer to purchase your domain name, do not answer unless you know who the person is. The inquirer may be a spy. Again, talk to a lawyer if possible before you do anything.

10. When challenged directly by a company or individual, you should never answer until you consult a legal professional. Any of your good-willed answers may be used as evidence against you later or help your challenger to shape a plan against you. Do not put out a web site for your domain in a hurry as a response to the challenge you receive. Such an action may prompt some panelists to believe you have done some thing wrong.

11. When you receive a complaint from WIPO, you should RESPOND if you want to defend your domain name(s). Many panelists would treat you lightly and rule in favor of the complainant if you fail to respond. If your domain name is critically important and you are well financed, hire a COMPETENT lawyer! The fee can be anywhere between $1500 and $5000 per response. Or, some lawyers will charge on an hourly basis, usually between $200 and $500 per hour. Do some searching and ask for references when you choose a lawyer. Furthermore, you should consider paying $1500 to have a three-panelist panel. With WIPO, you are likely to lose if only one panelist is assigned to your case. When you request three panelists, you have the right to designate one panelist for the dispute panel. By carefully choosing a registrant-friendly panelist, you will increase your likelihood of winning.

12. If you lose at WIPO, you have 10 days to appeal to your local federal court or the court that has jurisdiction over the registrar.

13. If the challenger goes directly to court to sue you, you should file your response timely. Do not get scared because the plaintiff may do this simply as a tactic to scare you by the fact that a court action is more expensive than dispute arbitration. The most important thing is to establish your rights to your domain name. Keep any and all evidence that is indicative of your using your domain name for a legitimate activity. And finally, be careful to avoid the traps that would endanger your rights to your domain names.

The tips in this article are intended for reference only and should not be construed as legal advice.
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Parked Domain and How to Earn The Money

Let me tell you a true story. A friend of my who likes to collect domain names was describing a few that he had acquired. While he has a wide range of domains in various categories, these particular domains were all related to web hosting.

Some of the domain names were similar to existing web hosting company names (or derivatives of web hosting company names). Others simply had 'hosting', 'host', or a related term in the domain itself.

So my friend and I were talking and he said something like, "Yeah, it's a shame - if only I had the time to develop some content for some of these domains then I might make some money form them". It turns out that he had no content on any of the domains - just parked pages, or no content at all. When I investigated the domains, it turned out that there was a small but steady traffic stream that visited these domains. Some simply typed in the domain, others apparently found the domain through a search engine that had categorized the parked page.

So I suggested the following to him - why not use a service that will take the domain as is - with no content whatsoever - and suggest search options that generate revenue for each click? He took my advice, grudgingly I might add, and guess what? He made $50 the first month from just a few of his domains.

He was so excited that he asked what he might do to further increase his revenues from his domain names. I suggested that he use his parking pages (these can be customized with some hosts) to test banners from affiliate programs with the highest paying hosting companies. He placed only three banners at the top of his pages - with a brief description of the company's product offerings taken straight from their web sites. This also proved to be a great success - and his revenue stream increased.

My friend has since invested some time and energy in monetizing his other domains. He has either pointed the domains to a pay per click search engine, or listed affiliate links on almost every domain. This has turned a lackluster domain speculation business into a profit generating pay per click and affiliate business that requires almost no effort to maintain. Needless to say, my friend has taken my out to lunch a couple of times since then.

If you have parked domains and what to try getting paid for search results on those pages, check out this service offered by Sedo (there are others out there as well):

http://www.sedo.com/services/parking.php3

Good luck in transforming your parked domains into cold, hard cash!
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Why Do You Need a Domain Names

I come across sites all the time that are obviously hosted for free. Why obviously? Because they have no domain. Having no domain can cost you big time.

You have taken the time to put together a great website. You have collected pictures, designed or bought a nifty template, and filled it with great text. Your website is ready to go. Everything looks great - until you decide to host your site on a free hosting account provided by your ISP. Big mistake.

Having no domain name is no big deal if all that you will ever do with the website is post family pictures. A domain name is mandatory though, if you plan to do business online. If you don't take your business seriously, why should anyone else?

Domain names build trust in your website visitors

One of the biggest barriers to doing business online is the lack of face to face communication. When people can't look into your eyes and size you up in person, they are slower to trust you. In the absence of being able to talk face to face, your website and everything about it, communicates trust, or the lack thereof.

Registering a domain name is an important first step to building the trust your visitor has in you and your company. Always keep in mind that trust is much easier to lose than it is to build in the first place. It takes a long time to build trust but it takes no time at all to destroy it.

Domain names are portable

When you go with a generic website address from your ISP, the few dollars you save per year are far less costly than the lack of mobility to you get with a free website address. You may have hopes that your part time web project will one day lead to a full time income. When you have a free website address, you are stuck to that ISP. In contrast, when you own a domain name, you can take your domain name to any web hosting company you choose.

As the traffic to your website builds and your website climbs in the search listings, changing its name later is impossible without taking a big traffic hit. When you have a domain name however, changing hosts will have very little effect on your traffic. This is even more important if your website is suddenly hit with a major increase in traffic. You may need to change web hosts but if you don't have a domain name, that traffic may disappear. On top of that, if you start using too much bandwidth on your free hosting account, your provider will most likely pull the plug.

Domain names make it easier for your prospects to email you

When you have a domain name, it looks more professional. Having an email like jack@yourdomain.com looks far better and is easier to remember than jack.lastname@yourisp.com. Easier for your prospect translates into more money earned for you.

Domain name registration is a no brainer and something you should do right away.
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Domain Names Business

Since every website needs a name, Dr. Steve Baba has written a free ebook that will help you obtain a brandable, memorable domain name at a reasonable cost, which will contribute to your brand equity and profits. The ebook, downloadable from Seemly.com, explains how to select and buy an elite domain name. You will be able to obtain a better name than your competitors have.

There are at least 10,000 words in a dictionary that would make great domain names plus at least 10,000 proper names and 10,000 great short coined-words. With a supply of 30,000 great names and millions of good names, obtaining a good name is easy...

and millions of good names, obtaining a good name is easy.

There is no need to pay more than a few thousand dollars for a great one-word domain name, and many good domain names are available for free. This book provides you with the information needed to beat domain name speculators at their games.

Both naming methodology to identify great domain names and negotiating/purchasing methods to obtain great domain names at low prices are covered. After a couple of introductory sections, the book starts with domain naming goals or the criteria for choosing a great domain name: image, memorability, trademark-legal, and price. Then quality domain naming strategies are discussed. Inferior domain naming styles, which you want to avoid, are then discussed.

The second half of this book explains how to buy a great domain name. Auctions, expired domains, speculators, and other sources are discussed. Finally, many other topics are expanded on.

Steve Baba has a Ph.D. in Economics and ebusiness experience. The ebook on domain names is available at www.seemly.com, for free. No registration is required. The ebook is a PDF file of approximately 250K. The free ebook is advertising supported. The following paragraphs are book excerpts. Generic names, arbitrary dictionary words, coined or made-up words, modified generic names (generic plus) and unrelated two-word names are quality domain naming strategies. But, each quality strategy has strengths and weaknesses. There is no such thing as a perfect name.

Generic names are highly controversial and expensive. Examples of generic names are Hotels.com, Shoes.com and Furniture.com. The generic name strategy was always controversial and peaked during the dotcom bubble.

The generic naming strategy is virtually never used offline, but a very few small stores do business under generic names such as the "Mattress Store" in Annapolis, Maryland. Offline, anyone can use the same generic name and open a store name "Mattress Store." Online, ownership of the domain name MattressStore.com can only prevent competitors from using the same exact domain name.

Since, generic names cannot be trademarked, competitors can use Hotels.NET, Rooms.com, Hotelrooms.com, Motels.com, Hotel.com (singular), Inns.com Hotels.us, and so on. Often, there are a half dozen simple generic names for each industry not to mention generic names with a prefix (e, i) or suffix such as eHotels.com.

Since competitors can use similar generic names, developing a distinct, memorable brand is difficult. Memorability or the need to spend less on advertising is often an argument for high domain name prices - but this argument is only half true. At the same time, with only a few first-rate generic names in each industry, the generic domain names may be unavailable or overpriced, and are rarely bargain-priced. A generic name also hampers brand extension beyond the generic category - Hotels.com selling plane tickets?

Another quality strategy is unrelated, arbitrary dictionary words. Examples of unrelated dictionary word names include Amazon.com Yahoo.com, Google.com, Target and Staples. Both the words yahoo and google are in the Oxford dictionary, but were rarely used prior to becoming famous brands.

Compared to generic names, it was not immediately obvious what business Amazon, Yahoo or Google was in. On the other hand, Yahoo can legally prevent competitors from using similar names such as FreeHoo via trademark laws.

SearchEngine.com would be the generic name for Google. "Fast" and "All The Web" are used as trademarks by another search engine. But "fast" and "all the web" are not unrelated or arbitrary. Other search engines can also claim to be fast, speedy, quick, the entire web, or something similar.

The key to having the most trademark protection is to choose an unrelated, arbitrary word. Descriptive words, such as fast, are unlikely to earn much trademark protection. Instead of fast, it may be possible to use a suggestive name such as jet, rocket, or race.

With 10,000 good, short, easy-to-spell dictionary words, it is always possible to find one for a few thousand dollars. Shorter four or five character dictionary words are more expensive. Three character dictionary words are extremely expensive.

Coined or fanciful words are words such as Exxon or Kodak that had no prior use. In theory, coined words are the best from a trademark-legal point of view, since no one has used the word before. Ideally, a coined word is totally new and unrelated to any other word.

But, memorability requires a short name, which has led to a number of similar coined names such as Duron, Enron, and Micron, which diminishes the legal advantage, since confusion is possible. LexIs sued LexUs.

While the legal protection is not perfect, the legal protection is considered the strongest of any category. But from a marketing point of view since no one has used the word, coined words may be as difficult to remember as nonsense syllables.

With a supply of thousands if not tens of thousands of short, coined words, it is always possible to find one for a few thousand dollars or less - often free.

Because of the lack of trademark protection for generic names, the lack of distinctiveness, and the cost of many generic domain names, many businesses have used a "generic plus" or "modified generic" naming strategy.

A prefix, suffix or second word can be added to the generic name. Examples of this are Carmax, CarMart, eCars, CarDepot, CarOne and CarLand.

This works if the generic word, such as car, is short. Longer generic names, such as CarpetCleaningMax.com, can be too long. But many of the longer generic words have common abbreviations. For example, computer is often abbreviated "comp" as in CompUSA. Software is often shortened to "soft" or "ware" in names. Tech is a common abbreviation for technology, overused in names.

These names range from virtually generic, eCars.cars, to nearly coined, QuanCars.com, with descriptive, suggestive and arbitrary second-words in-between. Since the generic word lacks any trademark protection, the trademark strength depends on the trademark strength of the "plus" part of the name.

The generic plus strategy is often an attempt to have the benefits from both a generic and a distinctive name, but may have the problems of both if one is not careful. At worst, it could infringe on someone's trademark based on the second word such as CarsRus or CarBay. The generic part of the word is usually trademark safe.

Another strategy is to use two unrelated words in a name. Examples of two unrelated words are RedEnvelope.com and BlueTooth.com. The two unrelated words strategy differs from the generic-plus strategy in that neither word is related to the generic product. Technically red is related to envelope by being an adjective, but neither word is closely related to the product or service being sold.

The main advantage to this method, two unrelated words, is that it's cheap and often free. With 30,000 single words, there are 900 million combinations of two single words (30,000 x 30,000).

The main disadvantage is that two unrelated words are twice as difficult to remember as one. Two words that are commonly related to each other such as "happy birthday" or "hot wire" are easier to remember, but rare and may be as expensive as single words.

From a trademark viewpoint, it could be twice as risky. It could infringe on someone's trademark based on either the first or second word. If you are RedDog.com selling computers, either Red Computers or Dog Computers could consider trademark action against you.

Get Brandmark Domain Names

If you have or are about to purchase a domain name, you could be in trouble and you don't even know it yet.See, what the domain sellers won't tell you is that the domain name you are purchasing or have purchased can possibly infringe on trademark rights and you can lose that domain name or even worse.
Trademark and servicemark laws apply not only off-line but on-line as well and they even apply to domain names.Now, a trademark generally applies to goods where as a servicemark applies to services. For the purpose of this article I will refer to trademarks as the same rules apply.

A trademark can be a word, name, symbol, or device and it is used to distinguish and indentify the goods and services from one person or company from that of another.

The purpose of a trademark is to prevent confusion in the eyes of the consumer relating to particular goods and services. Basically, they are in place to prevent unfair competition.

So with that said, just because you purchased a particular domain name it does not necessarily mean you have exclusive rights to it.

If there is a trademark in your domain name, the mark owner has a legal right to send you a "cease and desist" letter and possibly take that domain name away from you.

If you don't believe a word I've said so far then I offer myself as proof because it happened to me. I recently lost one of my domain names under this exact same circumstance.

For legal reasons I can't tell you the domain name as I agreed to make no further references to it, but there were two words in my domain name that were associated with a trademark.

Now, I wasn't aware of this when I purchased the domain name. And I definitely wasn't aware of trademark laws.

Don't be ignorant on the subject like I was. You can avoid any potential problems by educating yourself and thereby preventing the samething from happening to you.

Don't make the same mistake that I did!

Do your research before you buy a domain name and make sure there is no trademark associated with that name.

There are trademark search engines where you can type in a word or a phrase and it will tell you if it is a trademark.

You can visit the United States Patent And Trademark Office (USPTO) website to do a trademark search: http://www.uspto.gov/

Now, in my case I chose not to fight the trademark dispute and gave up my domain name voluntarily. I felt it just wasn't worth the time, money and headaches to launch a fight over this.

If this should ever happen to you, you do have rights and there are proper channels to go through to settle the dispute. Contact a lawyer who specializes in this field.

And don't even think for one minute that this sort of thing can't happen to you. Trust me. If you have a trademark in your domain name it is only a matter of time before you get that letter in the mail like I did.

There are numerous cases all over the internet concerning disputes over trademark and domain names.

Don't you be one of them...

If you would like more information on the subject of trademarks and domain names then I highly recommend you visit this website:

http://www.chillingeffects.org/domain
Other related articles see

Have Your own Business with Suitable Domain Names

Choosing a domain name can be daunting. Research the subject (after all, you're the type of marketer who researches, right?) and you'll be hit with a landslide of opinions, most contradictory. There is, however, two points that everyone agrees on:
Pick your domain before you launch your business.This is especially true if your market niche has lots of competition. Research your domain before you commit to a business plan....

While you're researching, you'll likely come across a couple of domains that attract you. You might be tempted to wait, since you haven't finalized or refined your business plan. Don't. A handful of domains isn't going to cost you much at an affordable registrar like GoDaddy, and once they're gone, they're gone. Chances are you can even resell the rejects at cost, if not a profit. Or "develop" them with unique content and point them to your main site for extra traffic.

Now that we have the easy part of the way, let's wade into murkier waters.

Question: Which TLD (top-level domain) is best?

Answer: If you're a juggernaut in the business world with a giant ad budget, the answer is dot-com (.com). If you're a smalltime business struggling for search engine positioning, the answer is still dot-com.

People do disagree on the value of a dot-com TLD. Some assert that dot-coms have no particular value in the search engines, which may be true.

However, the fact is, if you haven't yet seared your brand on the collective brow of the planet, dot-com makes you easier to remember. If you eschew dot-coms, then in some deep dark place inside, people will remember you as "that hard-to-remember URL with the ending that isn't dot-com." What's worse, if you pick an otherwise memorable domain ending in dot-net, -us, or (God forbid) -tv, some of your traffic will end up at that competitor who snagged the dot-com version of your domain. Okay, that's settled. Now for the controversial stuff. Which is best: the "keyword" domain, or the "creative-genius, snappy and brandable" domain?

Keyword Name vs. Creative-Genius Brandable Name

A Keyword Name is the boring, workhorse kind of domain. You seem them everywhere. They bristle with hyphens: "best-anchovy-pizza-in-siberia.com." Or "super-labrador-accessories-and-golfballs.biz." On the face of it, they're hard to brand. They're hard to fit on business cards. They're really hard to explain over the phone to Aunt Martha.

On the other hand, a Creative-Genius Brandable Name is the sexy kind of domain. The successes are sparkling: Yahoo!, Google, Amazon.com. You can shout these URLs across the room and the other guy will probably get it right. But note: the dot-com road is littered with hip, snappy business who failed to brand their product successfully, or get listed high in the search engines. Now their URLs all point to the same page: "server not found ?"

The debate rages on, but the first question you must ask yourself is:

How will people find you?

It was recently reported that "direct navigation" web traffic has started to outnumber search engine traffic. In other words, more people visit sites by typing in the URL directly than they do by combing search engines for results. So more gurus are recommending 'brandable' domains.

But think about this. As a small business owner, how will people find you? Word of mouth? Billboards on I-95? "Corporate sponsorships" on hockey arenas? Probably not: they'll find you through search engines. They'll type in "cheap purple widgets," and as a smart marketer, you will offer them a website optimized for the keywords "cheap purple widgets."

Still, this doesn't imply you should automatically pick a keyword domain. There are pros and cons to both types.

BRANDABLE: ADVANTAGES

The brandable domain is great for business cards. In fact, it's nearly compulsory if you're planning on offline marketing. In other words, if you're printing up stationary at Kinkos, you want a brandable domain name.

If you're also a marketing genius, this is a fit challenge for your talents. Finding a memorable, apt domain to brand your business is something no software-driven suggestion tool can do.

Most "hybrid" domains -- ones that are really crosses between keywords and brandable names -- are long gone. But if you create a unique idea for your brand, you can probably snag the dot-com name for yourself. Now all you have to do is burn that brand onto the world's collective forehead. If you do, you'll benefit from type-in traffic. That means that if someone hears about you, they can probably find you just buy typing in your domain.

BRANDABLE: DISADVANTAGES

The brandable name requires solid marketing skill, research and luck. Your name should be so catchy, it's almost viral. It should also convey your actual business - or you'll have to work hard (often meaning, spend money) to associate the two. Your name should be "tested" on coworkers, cousins and dishwasher repairmen to ensure it has no undesirable connotations. Finally, your name should be available as a domain, and not suffer from competitors with similar domains. Sometimes, pulling all this off is difficult.

KEYWORD: ADVANTAGES

By keyword names, we're not talking about the glorious generic keywords - the one-keyword kings such as drugs.com or business.com. No, we're talking keyword names you can afford.

This is where you buy the domain name www.cheap-purple-widgets.com in hopes of getting a top search ranking for cheap purple widgets.

Advantages are many.
First, more keyword names are available. (They're ugly, and many people feel an aversion to hyphens.) Also, they do help you place higher in the search engines. It's true that search engines only give you a little credit for having a keyword in your domain, but "a little credit" counts.

Second, keyword domains leave no doubt in the searcher's mind about what you're selling. If you decided to call your widget business "Ableeza," a searcher might not get at a glance what it is you're selling, even if your rank is high.

Finally, if you can get people to link to you, those links will be valuable. No matter how Webmaster Joe describes you, the link part will always say, "cheap-purple-widgets." This is a powerful search engine strategy for moving higher.

KEYWORD: DISADVANTAGES

You won't get type-in traffic for a keyword name. You can't really explain it across a phone. It won't look pretty on a business card, and it's almost impossible to pair up with a cute logo. But if search engine traffic is going to drive your business, the keyword name is worth a long, hard look.

WRAP-UP

Regardless of which type you choose, don't play guessing games. If you go with a keyword name, use a search tool (like http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx to determine what keyword phrases people are searching on.

If you choose a brandable name instead, test it out on a variety of real people first. Pay attention to their reactions. Reserve your domain early, since brandable domains go fast unless they're very unique.

In the long run, both types of domains can work for you, especially if offline marketing is an option and you have a knack for branding. Overall, though, the keyword domain is probably the easiest path to success for the small-business owner.
Read related articles here also in here

Get Dollar From Your Domain Names

Have you heard about domain names that sold for over a million dollars? Inspired by this, you imagine registering a great domain name, hanging onto it for a while, and then selling it off to become the next multi-millionaire. It could happen, but don`t count on it!

First of all, many of the truly great domain names are already taken. Second, the dot com bust took some of the wind out of inflated domain name prices. (If you sell your domain name for millions of dollars worth of stock in a publicly traded dot com flop, what is the name really worth?)

The cybersquatter buys domain names totally on speculation. Sometimes he will register names of famous brands, companies, or individuals. Time and again, these domain name speculators learn the hard way that they must respect intellectual property rights. They hope that some large corporation will pay big bucks to them for the use of the company`s own (already trademarked) name. Instead, they end up with threatening letters from a law firm for their attempts at extortion.

However, you can still make money from domain names if you are sensible in your approach. Here are some suggestions on ways to profit.

1. Affiliate Programs: Use your domain name to promote an appropriate affiliate program. Either redirect to the affiliate site or write a review that links to them.

2. Informational Sites: Create content and then profit from it by earning advertising revenue through Google AdSense or a similar program.

3. Redirect to Your Own Site: Some reasons you might want to do this include preventing competitors from using a particular domain name and benefiting from searches some users perform by domain name. (For example, if they wanted to order flowers, they might just type "flowers.com" in their web browser. You could get some traffic and sales this way.)

4. Product Sites: Create your own or sell someone else`s product appropriate to your domain name.

5. Park Your Domain Names: You might feel that your name has real potential for resale value. There are companies that will allow you to park your domain on their servers, advertise that your name is for sale, and split advertising revenue with you.

The trick is to generate traffic for your domain name. That traffic in turn will create revenue. Then, when you go to sell your domain name, you will have a few things going for you.

First, you will have a fully developed website. A fully constructed building on a piece of land increases the value of the real estate property. Similarly, the value of your domain name is enhanced by a complete and operating website.

Second, you have traffic. Just as a shopping mall with no traffic results in no sales, so a website must have traffic to generate income.

Third, you have income. An income property, such as an apartment building, can be appraised on the basis of its income (as well as other factors). Similarly, the gross income, net profits and cashflow of a website have value. For example, if someone offered you $1,000 for your domain name and website when it was generating $10,000 per day in profits, you would likely laugh at him.

You really can profit from your domain name investments by adding value and properly developing your web properties.
For further information about profiting from domain names and how to build it read here also in here

Pick a Good Domain Names

Domain names to the internet are the as necessary as wheels on a car. All websites need a domain name; it is how your website is found on the internet by your potential customers. It is your unique identifier and two organizations can not have the same domain name. Your domain name is not really purchased or bought; it is actually leased for a year to 10 years....

Choosing a good domain name requires some thought, because picking a good name may be an important factor in getting return visitors to your site. You will want to keep it short and to the point, no more than 14 letters. This can help reduce the chance of a visitor mistyping your site and ending up on another site.

It is a good idea to choose a domain name that reflects the type of business you plan to do. You will use the name often in your website and if done right it can help you with promote your site with the search engines. What are some tips for choosing a domain name?

Tip 1 - Buy it early. Take a day or two to decide on your name. Think it through, but, don't procrastinate. Over 30,000 domain names are sold a day. Don't let someone else beat you to a good domain name.

Tip 2 - Buy your name in .com and .net. Let's say you buy domain name KCBBQ.com. Your competitor, who also sells Kansas City BBQ sauce, knowingly buys KCBBQ.net and maybe even KCBBQ.biz. Why would he do that? Isn't he limiting his own business by getting a name similar to yours and won't he confuse his customers? Don't think your competitor is innocent. He has just engaged in a domain name trick! He is not planning on conducting his primary business under these names. He bought those names to TAP into your business! Avoid this common newbie mistake and buy all the necessary domain names to protect your interests.

Tip 3 - Buy alternate domain names. Domain names are so cheap that it is affordable to practice this tip. Let's say you decide that you want to also buy KCBBQ.com and .net why not purchase KC-BBQ.com and .net. These other sites won't go to waste. You can point these sites to your main domain name KCBBQ.com and increase the traffic to your site.

Tip 4 - What if all good domain names are taken? You should consider buying a previously owned domain name. As we mentioned before domain names can be purchased for multiple years. Sometimes the lifecycle of a website comes to an end and the domain name already has a good page ranking with search engines. You can effectively buy yourself traffic without any work.

Tip 5 - If at all possible don't choose a domain name that is close to competitors, just because you like the name. For example, if there is a web hosting company called domainexpress.com, it is not recommended that you pick domain-express.com. Take some time think it out, but, don't wait too long picking your internet identity. It is a necessary exercise in defining your buisness and it can be fun. If you don't like it, the worst thing that can happen is that you -sell it; There are profits to be made in doing that too!

How to Build Good Domain Names

What was the name of that website? It was good. It has something to do with...".Is your web site like many others? Domain names always on the tip of a visitor's tongue, but not quite memorable enough? Your choice of domain name needs to be easy to remember, as well as focused enough that your visitor will know right away what your site is about.
Rules
Some rules do apply when deciding on a domain name:

1. Domain names must be at least two characters long but no more than 63 characters,
not counting the TLD.
2. You can use any combination of letters, numbers, or hyphens, but you can't use a
hyphen as the first or last character.
3. Domain names are not case-sensitive, so my-home-based-business-advisor.com is the
same as My-Home-Based-Business-Advisor.com.

Choosing A Domain Name

Choosing good domain names is almost as important as choosing your actual business (see our Startup Ideas page).

There are many different schools of thought when it comes to picking good domain names.

Some say to choose a short, concise name.

Some like numbers in the name, some don't.

Hyphens and underscores -- as opposed to words all running together -- are another debated topic. It's mostly a matter of easier reading for your human visitors. Which do you find easier to read?

myhomebasedbusinessadvisor

my_home_based_business_advisor

my-home-based-business-advisor

Generally, the hyphens between words make domain names easier to read for most people.

While search engines don't rank domain names, a keyword-rich name will let your visitors know what your web site is about before they get there. This makes them more comfortable because they know what they're getting in advance.

Also, when you get other sites to link to yours, that link is usually based on your domain name. This means that your main keyphrase (which you used as your domain name) will be the actual anchor text and search engines do give additional ranking for that.

Domain names play a major role in making your dream memorable to the world.

Take the time to do it right and your dream of a home-based business will be seen all over the world!

For a more detailed explanation of domain names and domain registration, and more great advice for your home-based business

Will Your Domain Increase Your Traffic?

When you visited a great website some time ago that had some fantastic information on it. It is not easily found in search engines results so you decide to type the domain name into your favorite browser. The problem is that the url spells out something like keyword-keyword-keyword-keyword-keyword.com. Does that sound ethical to you? It maybe helpful with those search engine rankings but for many visitors that can be a pain in you know what to type out...

For years I worked in an internet café and was surprised to know that many persons can't type in a hyphen. Instead of finding out how to do it, they just move on to an alternate site hence a loss of traffic.

The average computer user can be a lazy fellow indeed. That's why there are so many keyboard shortcuts. He needs to complete his task as soon as possible.

Ever wonder why the Googles, Yahoos, Amazons and Ebays of the online world are so successful? It's because there domain name play a significant role in there branding.

There are countless persons logging on for the first time each day in search of information that can assist them in the iniation process. It is imperative that your domain name play a major part in creating a bond with your viewers.

For almost four years I marketed a free website that was hosted on Geocities. My "domain" spelt out Geocities.com/Myname which made marketing feel like running with an anchor tied to my legs. I can't even imagine the amount of traffic and credibility that I lost due to that single factor.

Does it work? It can and sometimes it won't. I believe that having a domain with too many words in it can be a turnoff just like having a Geocities site. It seems unprofessional for a company to have a name that contrasts the credibility that they are trying to create.

Some domain names are like a cargo train several comportments long. Why? Since some search engines do not give any significance to the meta keyword tag, some webmasters fill their domain with their keywords.

A good domain does not guarantee success as I found out. But a memorable and easy to spell name can be beneficial to both you and your visitors. You can have an easier time reaching them and they will have an easier time finding you with a quick type in of your domain.

I think it is best to put your keywords for each page in your file name. That way you, the search engines and your viewers all win.

Another Tips in Choosing a Domain

Here are a few things to know about buying a good domain name, that only experience can teach. Here are a few tips to get you started on the right foot:
1. Buy only ".com" and don't trouble yourself with the others. Although the domain name players have gone to some trouble to publicize and market to us about the availability of other extensions such as .org, .net, .us and others...there is still no real reason to buy anything but ".com."
If you currently have a domain name that is not a ".com," I strongly suggest you obtain it. Or, if that's not possible, consider finding a new domain name....

The rationale is simple: if the point of having a website is to get people to visit it, the best rule of thumb is to make it easy to remember. If your customers have to think in order to get to your website, and maybe even have to type in a wrong domain first before they finally reach you...you want to change that so they don't.

2. Buy your own personal name. What better way to make it easy for your customers to find you? As you become better known online, and as you build your customer database, it will become increasingly important for your customers to be able to find you based on your personal name.

Buying your personal name allows you to build credibility for your brand identity and makes it easy to "Google" you. Ever tried typing in just your first and last names at Google? Try it and see what happens. If you aren't showing up in the results, you will want to work on this. And buying your own personal name as a domain name is a simple and very effective way to get going.

3. Buy the most common spelling mistakes for your domain. Even if you follow the advice in (2) above, it may be inevitable that some of your visitors will misspell your domain. It's human error.

So although these may not be obvious to you at first, it's worthwhile putting your antennae up in order to figure it out. The first hint? If you misspell your own domain name, chances are others will. Be sure to grab the most common ones.

Example: www.Google.com, www.Gogle.com and www.Gooogle.com all go to the same page. Why? Google "gets" that lots of people type in too few or too many "Os" and has set it up so everyone gets to the right place.

4. Double check your domain names for odd or unintentional meanings. This one is a bit mixed, because if your domain name turns out to be something quite funny, it might be just that much more memorable and bring you free traffic. But you may not want to be remembered in that way, and the traffic that results could be a detriment to you. (The wrong target market just clogs up your system, uses bandwidth, and creates customer service inquiries you don't want.)

So do a double check to see if your domain says something you didn't expect.

What do I mean?

www.newsextracts.com is actually a clipping service, but could be interpreted to be something rather more racy.

www.whorepresents.com is actually a site where you can find a given actor's agent or manager, but can be interpreted to be something else.

Last but not least, as with everything online, ebusiness owners have the luxury of easily and quickly asking our customers most anything, including "What do you think is the best domain name for this project?"

So when in doubt, ask your customers what they think. Give them a choice of a few domains you've narrowed it down to, and offer a prize of some sort to encourage participation. It works, and you'll end up avoiding potholes along the way.

Introduction in System Of Domain Names

The Internet Corporation for Assigned Names and Number manages the DNS root of the Internet domain namespace. ICANN's role is to manage the assignment of identifiers, ensuring that all users have unique names. The DNS system is run by a series of servers called DNS servers. ICANN manages the root DNS domains, under which are the top-level domains...
It also manages:...

Organizational domains
Geographical domains
Reverse domains

Beneath the top-level domains are other naming authorities such as Nominet, the UK's naming authority.
How does a DNS Query work?
The process occurs in two parts. Firstly, a name query begins at a client computer and is passed to DNS client service for resolution. When the query cannot be resolved locally, DNS servers are queried.
For example, when a web browser calls the fully qualified domain name http://cheapdomainandwebhosting.blogspot.com , the request is passed on to the DNS client service to resolve the name by using locally cached information. If the query is held in the cache, then the process is complete. If, however, the query cannot be answered locally, the DNS client service uses a server list (ordered in sequence) to query external DNS servers. When a DNS server receives a query, it first checks to see if it is authoritive for that domain name. If it is authoritive, it resolves the name, and the process is complete.

If the DNS server is unable to resolve the query, it in turns queries other DNS servers, using a process known as recursion. DNS servers make use of root hints to assist in locating DNS servers, which are able to provide the required result. In this way, DNS queries are minimised and the Internet is able to operate quickly and effectively.

The root server responds with a referral to a server authoritive for the .com domains. NameserverA queries the the .com server and gets referred to the server authoritive for http://cheapdomainandwebhosting.blogspot.com

Nameserver A queries this server and gets the IP address for http://cheapdomainandwebhosting.blogspot.com

Nameserver A replies to the client with the IP address.

Queries can return answers that are authoritive, positive, negative or referral in nature. In the event of a negative answer, another DNS server is queried.

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